The best video creation programs for authors November 26, 2024
TikToks and Reels on Instagram are very popular and can help you attract new readers to your books in no time. But how do you create good videos? And which programs are best suited for this?
You probably know the problem: You scroll through Instagram or TikTok and see all the great videos from other authors. Whether they are intoxicating trailers for the latest works or hilarious advertising videos: everything seems perfectly staged, cut and edited. At first, it seems that only the expert influencers can create good video content.
But rest assured: you can do it too! We want to show you which programs you can use to create your own effortlessly classy author videos.
How can videos help your marketing?
The marketing of books - and also of the authors themselves - is only growing in popularity on Instagram, TikTok and the like. By creating videos, you have an incredible number of different marketing options at your disposal. Whether it's suitable images that capture the atmosphere of the book, funny videos about the author's life that give a glimpse behind the scenes, or interesting facts about the stories that make you want more. The chance of finding new enthusiastic readers is very high!
The person behind the book
Until a few years ago, readers often only knew the names of the authors - but that's all changed now. Through various types of author videos, you can now get to know the person behind the book, which creates a unique intimacy for the reader. This now gives you as an author the chance to make a personal connection and tell more about yourself and your books.
Reach new readers
Creating videos and sharing them on various social media platforms is a great way to make new readers aware of you and your books. The videos don't have to be particularly complex or require several hours of work: Videos with pictures that match the book and capture its atmosphere are often particularly popular.
How best to create and edit your videos?
There are already a number of very good reasons to start engaging with video marketing as an author. But which programs are best suited for this?
CapCut
CapCut is an excellent alternative for creating and editing videos. You can choose from numerous templates - or use your own videos and images. So-called meme videos with funny texts are particularly popular here. Transitions, texts, music and other effects can also be easily added, creating great videos for your social media channels in just a few minutes!
Canva
Canva has a wealth of options: ready-made templates for posts on all kinds of social media platforms, photos, shapes and much more! Videos can also be created quickly and easily using this app. Simply choose one of the numerous templates or upload your own photos and videos to edit them. Here, too, you have the option of adding music or audio files to your videos, although not all of these are available to free users of the app.
InShot
Another popular app for creating and editing videos is InShot. This app also allows you to easily upload and edit your own images and videos. Various effects, templates, stickers and audio files are available to help you give your videos a special touch.
As you can see, creating author videos can be a great way to build a connection with your viewers - and even reach more readers and get them excited about your books! CapCut, Canva & Co are easy-to-use video editing apps that will help you create great video content.
Start now – and inspire readers with your videos!